Earth + Style Global > Global What's New > Earth+Style To Boost '08 sales with OFW Market
Global What's New
Earth+Style To Boost '08 sales with OFW Market
With the boom in the property market, Earth+Style Corporation, remains bullish as it expands its market to include the Overseas Filipino Workers.
“The growth of the realty development industry in the past years has been phenomenal, with realty prices appreciating by 200%. And because Earth+Style has been uniquely positioned to service the middle income families, the largest market in terms of property buyers, we have enjoyed continuous success throughout 2007,” said Jacinto C. Ng, CEO of the realty firm. “Now we can boost our efforts in communicating and offering our products to the OFW sector, our ‘Kababayans’ abroad, whose ultimate dream is to provide an ideal home for their loved ones,” he added.
Ng revealed that the growing demand for property has become fueled by the influx of dollars brought in by the growing population of Filipinos working abroad. Our “kababayans” now possess more purchasing power and still retain their dream of providing homes for their loved ones in the country.
“Our Kababayans abroad were once the middle income professionals here in the country and are now blessed with the chance to improve their lives and those of their families through gainful employment in other countries. But despite their newly found affluence, they still retain the same values and dreams that they had when they were here --- and that is to provide a home where their families will be safe and secure,” Ng explained. “And because they still remain, at heart, middle income Filipinos, Earth+Style will be there to provide the answer to their dreams,” he added.
Already a prolific lifestyle developer south of Manila, Earth+Style boosted it efforts even further to improve upon the properties and communities that it has built in the Cavite and Laguna areas. Guided by the vision of providing not only for the basic shelter needs of its market, but also incorporating community enhancements that create a nurturing environment and promote a change in lifestyle for those living within.
Its two other main business units, Earth+Style Prosper and Earth+Style Aspire, are also hard at work to create a wide range of home designs that fit every price range between 500 thousand to 3 million pesos.
“The middle income market now has evolved into a very intelligent, very critical market. This is mainly because our Kababayans have already experienced what the first-world countries have to offer and they want the same for their families here,” Ng stated. Thus, Earth+Style is introducing innovations, such as price options, amenities and lifestyle enhancements to further attract the market to its products.
Aside from creating sprawling developments, Earth+Style is also busy instituting innovative services for Kababayans here and abroad, such as establishing a remittance network through reputable banks for direct payment of monthly amortization from abroad.
Currently, E+S Global has established the E+S Global Referral Program , the referral partners program that targets people outside the organization who have a wide personal network of family, friends, associates and contacts and are interested in earning extra income through referrals.
