Events

EARTH+STYLE CORPORATION HOSTS GRAND INVESTMENT NIGHT

Leading cosmopolitan lifestyle property developer Earth+Style Corporation (ESC) recently launched its Asset Security Advantage (ASA) program, an investment advisory service primarily designed to provide substantial discounts and flexible payment terms to fit buyers' specific requirements. During ESC's Grand Investment Night held at the Westin Philippine Plaza on August 23, over 600 buyers who firmed up their reservations on the spot were offered additional discounts. The program, hosted by ABC-5 news anchor Rod Nepumoceno, opened with singer Basil Valdez serenading the crowd with his popular tunes, "Corner of the Sky" and "Hindi Kita Malilimutan." As dinner was being served, a business forum presided over by Cavite Vice-Governor Johnvic Remulla, Jr., economist Felipe Medalla, ESC CEO/President Victor H. Manarang, and Asia United Bank Executive Vice-President Manuel A. Gomez, took place. Buyers were given a deeper insight on Cavite and Laguna, sites of ESC's various projects, now popularly considered as high-growth areas. In addition, they were able to secure vital inputs before opting for any of ESC's eight home solutions. The most challenging announcement came from Manarang, who answered queries of "Is it now time to buy property?" with a resounding "Absolutely!" The physicist-turned-property development whiz justified his stand: "Although demand is weakened as a result of the Asian financial crisis beginning 1997 and our domestic political crises since October last year, the supply of new developments has also dropped sharply." He cited statistics from the Housing and Land Use Regulatory board (HLURB) which showed a drastic drop among property developers securing licenses ito sell since January 1999. The number of licenses issued has only been about one-half those of every year since the beginning of 1994. HLURB records also indicate another revalation in the middle-income category of house and lot packages between Php 500,000 and Php 3 million. Hisotrically, there has not been a build-up of excessive supply within this price range. Manarang also revealed that a closer look at property development trends show low levels of inventory as most house and lot packages were gradually sold off in the last four years, This is especially true in the southern areas of Cavite and Laguna. According to some estimates, even just one year of moderates sales growth results in further depletion of an already low inventory. When supply becomes short, prices eventually increase. Manarang clarifies that fortunately, prices still remain at an all-time low - at least 30 to 40 percent below standars of 1997, pushed down by developers needing cash flows to pay off debts. The clincher is that no one knows until when prices will stay down. Lending windows are also cooperative. Interest rates have remained relatively low. Pag-Ibig members can now borrow as much as P2 milliion at a low interest rate of 14 percent. So is it time to buy property? Take it form ESC's Manarang - "Absolutely!"

 

EARTH+STYLE SPONSORS FAMILY READER MAGAZINE'S "FAMILY DAY AT FR KINGDOM", "TIME OUT WITH DAD" AND "MOTHER'S DAY AT THE MALL"

Earth+Style Corporation, the lifestyle property developer, participated as major sponsor for three fun-filled events organized by Family Reader (FR) magazine at the SM Megamall. "Family Day at FR Kingdom", held last July 22, was a magical experience for both kids and parents. Celebrating the publication's third anniversary and launch of the new, full-magazine FR, the vast Mega Trade Hall 3 was transformed into a fairy land, with families enjoying an abundance of free food and a variety show hosted by Jim Paredes and Yna Yulo. Children were blown away by a magic show, a fire-breathing juggling act and a breathtaking balancing act. Members of the Trumpets Playshop sang the Hammerstein medley while Repertory Philippines performed excerpts from "Cinderella." In addition, singing group Kaya belted out "Oblivious" alongside the Ignis group. Singing stars Cris Villonco and Carla Martinez also rendered a few numbers while distributing raffle prizes for the kids. All throughout, roving princes, princesses and court jesters delighted families. The affair was capped by a fashion show for kids. "Time Out With Dad," a Father's Day tribute, was held on June 17 the SM Megamall Activity Center. Dads were treated to a daylong event that included a father-son basketball shootout, billiard competitions, food sampling and other interactive booths. In addition, a "Dad of the Hour" award was announced several times during the day, with proud fathers taking home exciting prizes from various sponsors. Also held at the SM Megamall Activity Center last May 13, "Mother's Day at the Mall" was an all-day tribute to moms through a day fair for her and her loved ones. Moms were given an opportunity to stay in tune with her fashion fancies while enjoying a day out with her family. Event highlights featured various interactive booths, live acoustic music and special performances by celebrity host Ogie Alcasid and singer Bituin Escalante. Capping the very successful event was a fashion show for moms and kids, as well as a "Mother of the Year" pageant. Once again, Earth+Style partners with Mega Magazine & Publications, Inc. (MMPI), publisher of Family Reader, in promoting wholesome endeavors for the Filipino family.

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